The Rebranded Teacher
The Rebranded Teacher
3 Types of TPT Emails You Should be Sending
Ready to turn a quiet list into a revenue engine? We break down a simple three-email rotation that builds connection, boosts deliverability, and drives confident purchases—without feeling pushy. After nine years on TPT and six-figure annual sales from email alone, Lauren shares the playbook that keeps subscribers engaged and eager to buy.
First, we unpack engagement that actually matters: clicks, replies, and forwards. You’ll learn how these actions do double duty—cementing your brand in a subscriber’s memory while improving sender reputation with Gmail and Yahoo. We share easy prompts you can deploy today, from “Reply with a keyword” for a free resource to giveaway formats that encourage forwarding to peers and bring new educators into your world.
Next, we focus on service. Freebies help, but ideas that solve real classroom problems build authority faster. We talk through how to deliver practical, Monday-ready tips and then bridge to a related product that saves time and amplifies results. This isn’t a tease; it’s a natural extension of value that makes the purchase feel obvious and helpful.
Finally, we make the case for unapologetic selling. Clear, direct sales emails set the stakes, define the fit, and create timely reasons to act. We cover frequency, messaging, and gentle urgency that respects your audience. By rotating emails that spark engagement, serve with substance, and sell with clarity, you’ll see stronger opens, richer conversations, and more consistent sales over the next two to six months.
If you’re serious about growing a profitable TPT business through email, this is your roadmap. Subscribe for weekly strategies, and share this episode with a teacherpreneur who needs a simple plan that works. Then tell us: Which email will you send first?
Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton
My Instagram: https://www.instagram.com/laurentschappler/
My Other YouTube: https://www.youtube.com/@LaurenATsch
Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115
Let's talk about three types of emails that you should be sending on a regular basis to nurture your email list and to make it profitable. If you're new here, hi, my name is Lauren Fulton. I've been selling on TPT for over nine years now. And I know a thing or two when it comes to email marketing. In fact, email marketing accounts for six figures in my business every single year. So I know what I'm talking about. And I'm gonna be sharing three types of emails that I send all the time on repeat, and that you can send to your email list to to help you grow the email list of your dreams, which is going to be a profitable email list who knows who you are, remembers who you are, and wants to purchase from you. Now let's go ahead and let's dive in and let's get started. These are the three S's for emails. Number one, we want to spark engagement. You want to send emails that encourage your audience to engage with the email that you sent. Now, this could be by clicking on something, it could be by replying to the email, or it could be getting them to forward it to a friend. You just want them to engage with your email in some way, shape, or form. What I've learned over the years is two things when it comes to engagement. When somebody engages with your email, like actively does something with your email in a positive way, not just like click on subscribe or mark a spam. That's not the kind of engagement that we're looking for. But when someone engages with your email in a positive way, it does two things. Number one, it helps them remember you because they've engaged, they've interacted with you. I was telling this story very recently to people who were in RTA. Back when I was a kid, I was super, super shy. Still a very introverted person, but back then, like I was there, but people just didn't remember that I was there. And I remember my older sister, she was very much a people person. She loved to talk and interact and engage with people. And I loved to listen. That was my thing. I liked listening. I liked just being there. But I soon learned, much to my frustration, that people didn't even realize that I was there. Like we would be months, like a few weeks, a few days down the road. My sister might even be telling me a story from something that happened when I was literally standing right next to her. And I'd say, Yeah, I know I was there. And she go, You were? Yeah. And my friends would do the same thing. They'd be like, You were there. And like, yes, I was standing right next to you. But here was the thing: because I was not engaging with them, because I was not interacting with them, they didn't remember me. And this is something that you can do in your email list. If you can get your audience to engage or interact with you, and the higher the level of engagement, the better. So if you can get them to tell you a story, that's phenomenal. If you can get them to hit reply and even say one word, that's great. But even if you can just get them to click on something or maybe forward something to a friend, that is engagement that helps cement who you are in their mind. The second thing that it does is it helps build your sender reputation. So there's this mysterious kind of thing called a sender reputation that inboxes will calculate. So we're talking about Yahoo, Gmail, those kind of inboxes. They give you a reputation score. And they give you this reputation score based on a number of things like your domain and all that good stuff. But it's also based on how their customers interact with you. So if people are frequently opening your emails, you have good open rates, if people are replying to your emails, engaging, interacting with your emails, that tells them that you belong in the inbox, that their users are not thinking that you are just another spam email. So this helps boost your sender reputation, which is going to help keep you out of the spam folder, out of the promotions folder. It's gonna help you get in front of your audience more. So anything that you can do to spark engagement is not only gonna help you build a relationship with your customer, but it's also gonna help build your sender reputation, which means you are gonna land in front of your customer's eyeballs more often, which is wonderful. There's good twofer. Number two, we want to make sure you are serving your audience. Let me give you a couple of really quick ideas that you can use to spark engagement. If you are finding that in general your email list doesn't reply back to you, they don't do a lot of clicking, then you can start with something super simple. You can start with having them click to go get something for free. So you can start with having like making a list of different resources or websites that are free that you use on a regular basis. This is going to encourage them to click multiple times within the email and maybe go to multiple places. It's also going to increase the odds that they're going to be interested in something that you are sharing. So if you send out a freebie and like not a whole lot of people click on it, or you send out a website or a tool or something like that, and not a lot of people are clicking to go check out the tool, making a list of different tools or a list of different free resources, giving them different options can increase the odds that they will click on something, which is going to be great for engagement. Another thing that you could do to encourage them to reply back with you is give them something really simple to reply back. Say, if you reply back to me, something like reply back the word fall and I'm gonna send you this fall resource for free. This is a lot of work. Okay. If you have a large email list, this may not be the way to do it. But if you have a small email list and you're really just working really hard to try to build that sender reputation early on in the beginning, this could be a simple strategy to get them to reply back. Or if you have a customer support team, then this could certainly be a whole lot more doable. But get getting them to reply back in order to get something, that could be a really great strategy for getting them to engage in a way that's super meaningful. Another thing that I've done over the years is I've had them to enter to win a giveaway. I've had them forward the email to like three teacher friends and send me a screenshot, reply back with a screenshot of the email that they forwarded. So they forwarded it to people and they replied to me to enter to win something. So this gave them an incentive to engage in a way that was very meaningful for me, super helpful for me in helping to build my sender reputation. This also helped to get me in front of more people's eyes, like that I've never seen before. So sometimes it was like as simple as like for this list of freebies where they could go and they could opt into my email list and they could get those freebies. So helping me expand my email list at the same time by reaching an audience of people that, you know, they're teacher friends that I wouldn't have had access to previously, but also while helping build my center reputation. So it's a win-win. And those are just some really simple ways to help spark engagement. Number two, we want to send emails that serve our audience. So you really want to think about what is something that my audience would find valuable. Now, this could be a plethora of different things. It could be as simple as sending out a freebie, and most of us do that on a fairly regular basis. Now, you don't have to do this every month. In fact, I don't encourage sending out a freebie every single month. I think you can get a little bit more helpful with that. Sometimes it's sending out a really good idea that would really help to make their life easier. And when you can share a really good idea that's actually of value to them, then it helps you to stand out in a way that's not just them getting another freebie. Because them remembering, like, yes, they're gonna enjoy getting freebies from you. They're gonna enjoy your free resources. Absolutely. Everybody loves a good freebie. However, everyone's sending out freebies. So if you can find a way to share a really good idea that is unique to you and is gonna help you to build a relationship with them so that they're thinking of you when they're utilizing that idea inside of their classroom, this can be super helpful. So any content that you can send out that is specifically service-based, like I am serving you, I am giving you value, can be really helpful. Now, I want to make mention that these two right here, because we're about to talk about selling your product, and that's a really important email to send out. There's no reason to have an email list if you're not selling to them. The whole point in having an email list is to make more money and to grow your business. That's the whole point. And I don't care who you are, unless you've taken a vow of poverty, which you probably haven't if you have a TPT business, then you want to make money. Like that's what we want to do, that's what we're here for. And it is a service that you're providing and you are helping people when you sell to them. And these two things don't have to be without selling. So I can still spark engagement. I could even say, like, if you want the link to get this resource at 50% off, reply back to me and I'll send you the link. So that could still spark engagement. It can still cause them to engage and interact with me. I could ask them to forward a sales email to three people in order to be entered to win. I can do that, that's still going to spark engagement and it's still selling. So these don't have to be non-sales emails. It doesn't have to mean that you're not selling anything. And in fact, at the end of giving them that really great idea, I could say, like, hey, you could use this idea by itself, but I also love to pair it with this product over here. And this makes the whole process that much easier. So I can still serve my audience while selling something to them. But then we want some emails that are just straight up sales emails. We want an email that's straight up telling them about the product that we have for sale, why they need it in their classroom, and why they want to purchase it right now. These emails are still very critical to what we do, and you want to make sure that you're sending them out on a regular basis. And I'm not talking about every six emails. I'm talking about at least two or three a month. Okay. If you send these three types of emails on repeat, you're gonna start to see a change in your email marketing over the course of the next two to six months. You're gonna see more people clicking, you're gonna see more people opening your emails, and you're gonna see more engagement and more interaction, which is ultimately going to lead to more sales for your business. So give these a try. Put these three types of emails into rotation. I guarantee you it's gonna be a game changer for your business. If you are not subscribed to this podcast, make sure you hit that subscribe button. I put out weekly content to help you grow your TPT business. And if you haven't checked out my YouTube channel, make sure you check it out on YouTube. I have years worth of videos on there to help you grow your business and a lot of times with visual aids, which I cannot show on the podcast. So it is a really great resource, especially if you are a visual learner. So make sure you go check that out. And I'm gonna see you guys right back here next week.