The Rebranded Teacher
The Rebranded Teacher
The #1 TpT Growth Strategy That No One Talks About
Ready to revolutionize your approach to TPT success? This eye-opening episode challenges the common misconception that creating more products is the only path to growth. Instead, Lauren Fulton reveals the powerful strategy of "creating for views" – an algorithmic approach that helps your resources work smarter, not harder.
Discover three game-changing tactics that can transform your product creation process. First, learn how combining two resource types into one product (like task cards activities instead of just task cards) targets multiple keyword sets simultaneously, doubling your visibility with minimal extra effort. Next, explore how creating complementary products that teachers naturally search for together builds valuable keyword traction and opens the door to higher-ticket sales. Finally, master the art of creating leveled versions of your resources to appeal to multiple grade levels while gathering crucial market data.
What makes these strategies particularly powerful is their efficiency – you're essentially casting a wide net instead of a single line, creating multiple opportunities for buyers to discover your work without significantly increasing your workload. For new sellers, this approach provides invaluable insights into which niches and grade levels respond best to your content, allowing you to make data-driven decisions about where to focus your efforts.
Whether you're just starting your TPT journey or looking to scale an established store, these practical, actionable strategies will help you build a purposeful and sustainable business. Tune in next week as Lauren shares three seasonal product strategies to help maximize your earnings during key buying periods throughout the school year.
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Welcome to the Rebranded Teacher Podcast. My name is Lauren Fulton. I'm a full-time teacher, author and seller on Teachers, pay Teachers and I help other teacher entrepreneurs grow their TPT businesses in a way that's purposeful and sustainable. So if you're looking for actionable, step-by-step ways to grow your business, you're in the right place. Let's get started.
Speaker 1:Most TPT sellers think the only way to grow their store is to crank out more and more products, but that is just simply not true. What if I told you that how you create those products matters even more than the number of resources that you create? Well, today I'm sharing the number one growth strategy that almost no one talks about, and it's all about creating for views. That's right. We're going to be creating with the search engine algorithm in mind, and if you think that this is just another market research video, hold your horses, because you would be wrong. We're going to talk about some very specific strategies that you can utilize in order to make your work on TPT. The products that you create make them go farther and work smarter, not harder. So we are going to be creating with the search engine algorithm in mind, but with the idea of getting way more bang for your time buck by creating multiple resources in the same amount of time.
Speaker 1:Let's dive in. So number one the very first strategy that we're going to utilize here is combining two resource types into one. So, rather than just making, say, a set of task cards, we're going to make like a task cards activity. Rather than creating graphic organizers, we're going to create graphic organizer partner activities. So we're talking make like a task cards activity. Rather than creating graphic organizers, we're gonna create graphic organizer partner activities. So we're talking about taking two types of resources, or in other words, two sets of keywords, and incorporating them into the design of the product so that when we go to market this, when we go to list this on TPT, I can appeal to two different groups of people perfectly. So I'm not just choosing random keywords. I'm thinking about what are two sets of keywords that I can pair together in order to create an even better, more unique, more fun, more engaging, more exciting activity, and create it in such a way that I'm appealing to two different groups of people, so that I'm increasing my reach on TPT and I'm increasing the number different groups of people, so that I'm increasing my reach on TPT and I'm increasing the number of people who are going to be interested in my product. So we're going to merge, like a game and a set of task cards into a single product so we can target two different sets of keywords game and task cards. This is super simple we're creating one product targeting two different sets of keywords. So, yes, there is some market research involved in this and that I want to look ahead of time and see can I be found through TPT search for, say, this topic in task cards or this topic in game? And if so, then I'm going to create that resource and I'm going to merge those two together. So now I'm showing up for two sets of search results, for one listing, so one listing, two sets of search results. That's what we want Doubling my odds of being found, doubling the amount of people who'd be interested in my product and creating one single product. So taking the amount of time that I would spend to create one resource and just making it work a little bit harder for me.
Speaker 1:The second idea is to create complementary products to build keyword traction. We're creating products that teachers would normally purchase and or search for together. So really great example of this is guided notes and practice, notes and practice. Now, with the guided notes and practice. The practice might be worksheets, so I could probably target something like task cards or worksheets and I could create two resources with the end result being the one single bundle listing, so kind of creating a little mini bundle, with the whole idea being like, okay, instead of creating guided notes and practice, I'm going to create three product listings. So instead of having it all listed into one, I'm going to create something that can stand alone as a practice and something that could stand alone as guided notes, but then, when I pair them together, there still is a place in the market for this. Now I would say that, overall, this is kind of the hardest one to implement, because there aren't a lot of things that teachers naturally search for together. Notes in practice is definitely one of them, and so that could be a really great way to break into this market. You could also do this with, like a lesson and activity, teacher slides and student practice.
Speaker 1:So take a look at your niche. What are things that buyers typically search for together? What are they purchasing and searching for together on a regular basis? Create two resources that would meet that need. The reason why this can be so helpful is because I oftentimes have TPT sellers who are really looking for a way to get more views on their bundles, because bundles are a higher ticket item. So if I can sell my higher ticket item, my bundle, then that allows me to make more money. But the thing about a bundle is is that a lot of times buyers are not actively searching for bundles or for a year long resource. So if I can create like a mini bundle of something that they are actively searching for, this can really help me because not only can I show up for notes and practice, I can also show up for guided notes and I could show up for worksheets or activity or task cards, whatever that practice portion might be. So now I have three listings from one perfect pairing. Does that make sense? So I'm creating two resources that really compliment each other and I'm creating three listings out of it and able to target three different sets of keywords that buyers would be searching for. So notes and practice together, task cards and then guided notes, I'm able to kind of hit all three of those with the same set. So creating complimentary products, knowing ahead of time that there is a market for the little mini bundle and there are keywords that I could target with the mini bundle, and then there are keywords that I could target with the individual items as well, and so, again, I'm able to get more traction, more views and hit more potential buyers with creating the same number of resources.
Speaker 1:And finally, this one's my favorite. I will say this till I'm blue in the. It's one of those that just really bears repeating, because so many people do not do this when you are creating a resource, create a resource for the level above it and a resource for the level below it. Now, this might be a little harder when we get into, like social studies or science, like some of the things may not transfer, but for sure, when we're talking about elementary, when we're talking about ELAR, when we're talking about special ed resources, when we're talking about ELAR, when we're talking about special ed resources, when we're talking about math in particular any of those niches apply to you look for a way to create different versions of the resource, so creating a third grade version, a fourth grade version, a fifth grade version ELAR really comes to mind for this or, like art, anytime you have a resource if you frequently find yourself creating resources that could apply to multiple grade levels rather than just saying this could work for fourth, fifth and sixth. Create a version for fourth, create a version for fifth and create a version for sixth. So now I have three resources that are very similar. Like it took me, like it's going to take you a little bit of work to create each version, but you're able to create the core version, say like fifth grade, and then increase maybe the reading level for sixth grade, increase the difficulty of the questions that are asked, maybe give sentence starters for the fourth grade, or prompts or something like that for the fourth grade version, create a version for each one and then you've got three listings instead of one.
Speaker 1:Same thing for math. I do this a lot in math. So if we're creating, say, solving equations, I will take the same resource and sometimes I'll switch it up a little bit, like, maybe make the activity a little bit different. But solving equations is huge. They teach solving equations in sixth grade, in seventh grade, in eighth grade, in algebra one, although obviously to different degrees. So we will start with like one basic solving equations problem and then we simplify it or increase the difficulty level for the other grade levels so we're able to quickly create multiple different versions from the same template and then we have multiple listings for that product. So we're increasing the number of listings for that product. So we're increasing the number of listings that we have and we're also able to create a product that is better suited for a specific grade level.
Speaker 1:Another way to do this and to think about doing this might even be and I'm just throwing this out there, it may not apply to your particular situation but if you want to service and create like differentiated versions of your resources, you could always think about then bundling some of these things together. So maybe create a version of your product that's for third grade, create a version that's for fifth grade and create a version that's for seventh grade, bundle those together and then now you have a bundle of three differentiated versions that a teacher could use when they have a mixed abilities within the same classroom, so they're all able to use the same resource, but they have differentiated versions. So now you have four listings. You have a third grade or a third and fourth grade version, you have fifth and sixth grade, you have like maybe a seventh and eighth grade version, but then you can also list it together as like three differentiated levels where it's covering essentially the same skills but at different levels. So now you have four products instead of three or instead of one. The whole idea here is to build a web of opportunities for ways that buyers can find you and find your products. So rather than just casting one line into the water, we're kind of casting a wide net with the same amount of effort or just a little bit more effort. This is also going to give you a good idea.
Speaker 1:I think I hear a lot of times sellers start off on TPT. They ask, like should I create resources for pre-K or for kindergarten or for first grade? Like, I have experience teaching all of these. Or maybe I'm a homeschool mom and I have children at all different levels. This is a really great way to kind of cast a net in the very beginning by creating different versions of different resources and minimizing the amount of work and time that you're having to put in, while maximizing the return on your investment. This is going to give you a lot of data. So, like, if I start creating a pre-K version and a kindergarten version for each one and I'm noticing that pre-K is just doing significantly better, then I can then say you know what? Is it going to be worth my time to continue to invest in creating the kindergarten version, or should I just focus on creating the preschool version and then later on, when I have a little bit more of an audience to market to, then I can create the kindergarten version. This is gonna give me a lot of data in the very beginning and it's a great way to build my store and to stock my store shelves and get those products out there. Thank you so much for being here. Make sure that you tune in.
Speaker 1:Next week we're gonna be talking about three seasonal product strategies that are gonna help you maximize your earnings If you are trying to get to the next level on TPT or if you have a brand new TPT store. I don't know that there's anything quite like seasonal resources that can help you get to the next level quite as fast as creating some of those fall activities, halloween activities, december resources, easter resources, all of that good stuff. There is just nothing like pursuing seasonal products and we're gonna talk about three strategies to help you create purposely and intentionally, but really like three experiments that you can do when creating these seasonal resources to kind of maximize your effort and get a lot of data on what's working for you and how to move forward, how to best move forward in your business to make the most amount of money as quickly as possible. We're going to be talking about that right back here next week. Thanks so much for being here.