Ever wondered how to straddle the fine line between following your passion and tapping into market demand? This episode is a goldmine of insights as we chat with Christa Jones, a TPT seller who is balancing two distinct niches. Christa's story is nothing short of inspiring—after leaving the classroom for health reasons, she found success on TPT with a blend of preparation, savvy SEO, and a touch of viral luck. For creators at the crossroads of passion projects and profitable ventures, our discussion sheds light on the strategic choices that can make all the difference.
I lay out the tools for setting focused monetary goals and utilizing platforms like ConvertKit to laser-target your audience. We dissect the importance of data analysis and long-form content in maintaining relevance while also providing actionable advice for those juggling multiple responsibilities.
Then, for the educators flirting with the idea of becoming teacher influencers, our dive into the world of Shopify stores and affiliate marketing reveals a path to independence in the digital product space. We discuss how to overcome customer confusion and why clear communication is key when selling digital products. This episode not only motivates but equips you to take your TPT presence to new heights.
Christa's Store Audit:
https://youtu.be/Akl8xYZ0z3s
Professional Development with Christa:
https://www.christajonesmusic.com/
Christa's TPT Store:
https://www.teacherspayteachers.com/Store/Enharmonic-Education
Christa's Instagram:
https://www.instagram.com/enharmoniceducation/
Christa's TikTok:
https://www.tiktok.com/@enharmoniceducation
Ever wondered how to straddle the fine line between following your passion and tapping into market demand? This episode is a goldmine of insights as we chat with Christa Jones, a TPT seller who is balancing two distinct niches. Christa's story is nothing short of inspiring—after leaving the classroom for health reasons, she found success on TPT with a blend of preparation, savvy SEO, and a touch of viral luck. For creators at the crossroads of passion projects and profitable ventures, our discussion sheds light on the strategic choices that can make all the difference.
I lay out the tools for setting focused monetary goals and utilizing platforms like ConvertKit to laser-target your audience. We dissect the importance of data analysis and long-form content in maintaining relevance while also providing actionable advice for those juggling multiple responsibilities.
Then, for the educators flirting with the idea of becoming teacher influencers, our dive into the world of Shopify stores and affiliate marketing reveals a path to independence in the digital product space. We discuss how to overcome customer confusion and why clear communication is key when selling digital products. This episode not only motivates but equips you to take your TPT presence to new heights.
Christa's Store Audit:
https://youtu.be/Akl8xYZ0z3s
Professional Development with Christa:
https://www.christajonesmusic.com/
Christa's TPT Store:
https://www.teacherspayteachers.com/Store/Enharmonic-Education
Christa's Instagram:
https://www.instagram.com/enharmoniceducation/
Christa's TikTok:
https://www.tiktok.com/@enharmoniceducation
This week on the podcast, we have a really fun conversation with Christa Jones. One of the reasons why I love this conversation so much is because there are a lot of TPT sellers out there who have a very similar dilemma, in that Christa has two niches. She has a niche that's really taken off for her and she has a niche that she's really passionate about. Now, don't get me wrong, she's passionate about both of these niches, but she wants to know where should she focus and concentrate her efforts in order to best meet her goals moving forward. But then also she has that kind of dilemma of how do I market this, how do I move forward with marketing when I have two different, distinct audiences where there is some overlap, but there is definitely some distinction there. This is a conversation that I've had many times with many different TPT sellers who either have two passions or they are kind of like Christa, where something has taken off and they've run into an unexpected market and they're wondering where should I focus my efforts? Because I obviously cannot do both, because doing both is not in the cards for them right now. So cannot wait for you guys to meet Christa.
Speaker 1:Hey, christa, how are you? Hi, lauren, I'm great today. Thank you, how are you? I'm great. I'm so excited to chat with you about your store. You've got a really interesting TPT journey so far. Even though it's been short, there's a lot of things that have happened. So I'm really excited for everyone to hear your story and I'm excited to chat with you today. So why don't you just start by telling everybody a little bit about yourself, kind of how you got started in the world of TPT and what that's looked like?
Speaker 2:so far, absolutely so. My name is Christa and I taught for 10 years in a Title I, title III elementary school. I taught general music there and I'm very passionate about teaching elementary general music, but I did just step out of the classroom this school year. Well, I finished in May and then this is my first year at home I had a series of health issues after getting COVID and then I had just a really hard school year, and I also have a two-year-old, and so this has actually been a blessing in disguise. It's been much better for our family. Even though it wasn't where I thought I would be, it's been really great.
Speaker 2:So I'm focusing now on providing professional development for elementary music teachers and on my TPT store. So I just started my TPT store in April of 2023, this past April and I did a lot of research prior to starting. So I think that sometimes doing research like that can be a form of procrastination, and there was definitely some of that happening. I was scared to get started, but I'm thankful now that I took the time to figure out what SEO is and what all these different things are, because I set myself up to succeed pretty quickly. So I was very fortunate when I started. I have had some pretty quick success, and some of that I mean, since this is a business podcast, I'll say it's partly because of my own preparation and partly luck. Lightning struck in a really big way and I just was really really lucky that that happens.
Speaker 1:Okay, so talk to me about this, because I was reading through your form, we had everyone who applied like fill out a form, and there's a lot that kind of happens. So first start me with because you said part of it was business strategies which you had in place, which I would agree that probably that's 99% of where your success has come from and I don't want to dismiss that hard work for that 1% of luck that you got. That worked really well in your favor. But talk to me about what kind of marketing were you doing and are you doing, and tell me a little bit about what that's looked like, because it hasn't just been put the resources up and, oh my gosh, somebody found my resource and put it on television, kind of thing, right. So tell me a little bit about this.
Speaker 2:Yeah. So prior to starting, I did a lot of research in just SEO and making sure I was doing my keyword research. So I should back up and explain a little bit more about my shop. My shop is called Enharmonic Education and I started my shop with the plan that I would be selling to music teachers and then along the way, I would be adding products that would serve all teachers classroom management things I am an expert in my field, but I'm also really good at classroom management and positive behavior support, so I know that I have a lot to offer for general teachers as well.
Speaker 2:It kind of flip flopped, though I've had more sales from general teachers. So here's what happened. I posted my first product I think it was April 10th and about a week and a half later I got my first sale. I made like $2.40. It was amazing. I was so happy.
Speaker 2:And then, just a few weeks later, another teacher posted one of my products on TikTok, and this teacher is not a TPT seller. There are a lot of teacher influencers out there on TikTok and on Instagram who aren't like us, like trying to also trying to serve an audience, but also trying to sell and support our business. But she just gave a great ad for one of my products it's a music bingo game and it went viral on TikTok. That's where the luck happened. I don't know her oh, I do now we're like internet besties now but I didn't at the time know her and so she posted it on there and it just exploded. And I think at the time I had maybe six products in my shop, like not a lot yet, and I still don't have that much yet because I've been focusing on marketing. So when that happened, first of all, that's the luck, that's the lightning that just struck.
Speaker 2:When that happened, I immediately made a TikTok account. Now, I'm like a TikTok user I have been for many years, but I had never been on the platform as a creator. So I made an account so I could respond to comments and answer questions. People were asking questions in her comments, so I could respond back to them and I put a few of my products on my own TikTok page and from there I thankfully had an email list started as well.
Speaker 2:So that was one thing that I'm glad I did my research about, because before I posted my first product, I had my lead magnet for my email list, and so you can imagine like I was just sitting on the couch and all of a sudden, my phone was kaching, kaching, kaching, kaching, kaching, kaching and I was like what? I turned to my husband and I was like what is happening? Somebody and this is going to make me sound so old I said somebody must have posted this on a Facebook group or on a blog or something. I can't imagine what else it could have been. And it was TikTok, of course. And so, yeah, I one of the people who signed up for my email list. I reached out to her, I emailed her back and I said hey, I know this is a weird question, but how did you find my product? And so she led me to the, to the TikTok video, and that's how I found it.
Speaker 1:So it kind of was a little bit of almost like somebody puts you on television probably more effective to be on TikTok than to be on television nowadays, but that's really neat and I love that. I do want to say, though, that you know, a lot of times we listen to stories like this and we go like, oh well, that was a random fluke thing, luck thing, that's only going to happen to them, like that wouldn't necessarily happen to me. But I think that it's really important to keep in mind that that TikToker never would have found your product had you not spent the time on SEO, had you not spent the time to create the high quality resource that they would feel proud to promote, especially because they're not getting anything out of it, which is kind of you know. It's one of the reasons why I think that a lot of influencers teacher influencers, but on Instagram and with on TikTok, really don't promote a whole lot of other people's TPT products. A lot of times they'll just create their own and then promote that.
Speaker 1:We'll talk about that later on, because I think there's a really unique strategy for you in all of this when growing your business. It's also says a lot about everything that you put into place ahead of time, especially the fact that you already had your email marketing going. Everything was ready to go, and had it not been, do you think that that momentum would have continued? Or do you think it would have been just like a well, that product sold really well for a little while, kind of thing?
Speaker 2:Yeah, that's a great question. So the product that sold was a summer music bingo game, and so that's why I mean talk about a pain point. So I should say this TikToker I'm going to shout her out, her name is Missy Bennett. At, mrs Bennett has class. She's hilarious and amazing, so everyone go follow her. But she started by saying teachers, it's the last week of school and you just turned in your Chromebooks and you need something to do. Here's this product.
Speaker 2:Like I couldn't have written a better ad myself and I'm going to face a lot of my future ads on what she just did there, but thankfully so it was summer music bingo. Thankfully, I had, like some, I did have a few other products, even though it was a brand new seller. I had back to school music bingo and a couple other things a creative movement game available so that people could shop a little bit while they were at it, and because I had my email list set up. That was so great Because, as I add products I already these people have already bought for me. They already know that. Oh man, that saved my life last May and so they trust me, they know me, and I'm able to keep the sales going and keep the ball rolling.
Speaker 1:I love that.
Speaker 1:I think that's the critical piece in all of this where I think sometimes people will have one resource that will go viral and then they're like okay, how do I duplicate this?
Speaker 1:Like, how do I keep this going?
Speaker 1:You already had the pieces in place to make sure that it continued.
Speaker 1:And I want to say I want to point something else out that you said was that you already had even though it was a new product line, you already had at least a couple other resources that would work really well alongside of it, or another resource in that product line, which is one of the reasons why I say it's really important to not just skip around when you're creating something and dabble a little in this. Dabble a little in that because had you not had that back to school bingo ready to go or maybe some of those other similar resources that they would actually be interested in, you would have been a little bit up a creek with no paddle or you would have had to try really really fast to try to create those resources very quickly. So it was really nice that you already had those inside of your library. So let's talk about 2024. When you're looking ahead at 2024, and you're saying, okay, this is where I want to be in my business, this is what I want to accomplish. What does that look like for you?
Speaker 2:So it's easiest for me to state my goals in terms of revenue. But I also know that that's dangerous because I can't actually control a number that comes through my sales. I can control what I do to reach that number, but just at a basic level, I'll say in terms of revenue. So I started in April and at the end of October I reached the first milestone on TPT.
Speaker 1:I can't believe it, but it's really amazing. That's amazing. Yeah, congratulations.
Speaker 2:Thank you. So I want to keep that ball rolling In 2024, I guess I have a bare minimum goal, which is still a big goal, and then a way out there goal. My bare minimum goal is I want to replace my teacher salary which I'm already replacing my take home pay because I'm not paying for the childcare I was paying for before, which is a huge, just amazing thing. But I would like to the number of what my salary was. I want to replace that. And then my big goal is I want to surpass the second milestone in 2024. Absolutely, might as well shoot for the stars.
Speaker 1:Yes, you can do it, of course. I mean, there's only there's just what, like a $55,000 difference between the first milestone and the second milestone. I think. So, yeah, absolutely yeah, you can do that for sure. So let's talk about hurdles. What's getting in your way of that, Like when you look at okay, I have these goals, these are the things that I want to put in place, so there's things I want to do. What makes you think like, okay, but I have to overcome this obstacle in order to accomplish these things? Or I'm a little bit worried about this happening in the process.
Speaker 2:Talk to me, yeah, so I have a little bit of an identity crisis here because I thought that my shop was going to look one way and then eventually, you know, have other pieces in it, and I've kind of taken a turn because I found a product line that's working for me. It's only one product line, but it's really working.
Speaker 2:It might as well keep going with it, and so I'm focusing my attention more on general population teachers, everybody, all teachers. But my expertise and also where I have like pages and pages of lists of ideas is in the music teacher niche. My big challenge right now is I don't know how to surf both populations in terms of marketing. So I feel like right now I have one email list and even my lead magnet is for general population. It's just a classroom management thing. So I would like some guidance on if I should be creating a second email list or how I should do this, because I do also want to create products for music teachers and I have a few products on my site for just music teachers. So do I focus my attention where it's working right now and then also do the gradual, bit by bit buildup of doing the blog and creating products for music teachers?
Speaker 1:It's a lot, but you're not alone. I've heard this conundrum many times. I'm a big fan of following the money, because if you have monetary goals, that's kind of what's driving you, which I'm. The same way, I've got to put it in money terms what are my monetary goals for the year? And then it's like now, what are the goals that are going to support me in the process of getting to those monetary goals? Not everybody does it that way. I totally get it, but it works for me and it probably worked for you. It just kind of depends on how your brain is wired. In terms of monetary goals, if I'm wanting to hit a certain number, then I really want to follow that money and I want to kind of lean into where that is.
Speaker 1:At the same time, you said something at the very beginning of our conversation, which was that the second piece of your business is providing professional development to elementary music teachers. If that's something that you are wanting to do, you are going to have to build that audience. So then it becomes really tricky. It's like okay, well, do I build two separate audiences where there's some overlap in between, because there's going to be overlap. Like, obviously, classroom management inside the elementary music classroom is huge because there are so many students. There are just so many.
Speaker 1:My gut instinct is to tell you pick one to work on this year. Either choose. I'm going to build out the elementary music audience in order to diversify my income stream and really work on selling professional development to elementary music teachers and sell elementary music products, because that's where I have the majority of my ideas, or to say, okay, this is where my money is coming from. I'm going to lean into this and I'm going to follow this for a year. It doesn't mean that you can't do both, but one of them is going to have to be your primary. A big believer that you can have two niches, but I think that it's a lot to take on all at once, especially if your kids are at home and you're a stay-at-home mom, or even if you're teaching full time in the classroom, because it's like well, it's a little bit paralyzing, even.
Speaker 1:Yeah, it's like what do, I do next.
Speaker 1:Yeah, because if I act Gen Ed today and then tomorrow I'm talking specifically on TikTok or Instagram or wherever, specifically to music teachers, well, these Gen Ed people are going to be like, wait a second, who is this chick? What is she promoting? Is this really somebody that I want to follow? And it kind of becomes a very difficult act to balance. And then it's also paralyzing in terms of like, well, what kind of content do I put out?
Speaker 1:If this were me, I can tell you that I would absolutely lean into the Gen Ed population, especially because you mentioned something inside of your form that you didn't mention here was that in 2024, one of the things that you're going to be doing is you're going to be partnering with other teacher influencers to help grow your market in that space. Well, I'm assuming those teacher influencers are not music teachers. So if I'm partnering with people and they're more in the Gen Ed space, I'm going to get more bang for my buck marketing Gen Ed resources. What you can also do is you can set aside some time for 2024 to say, okay, I really don't want to abandon this music teacher niche because this is my area of expertise. I feel like this is really where I shine and hello. You can make a lot of good money in professional development, like absolutely One of the things that you can do there is you can focus on long form content for that and then eventually kind of build out in something else.
Speaker 1:So that would be maybe having a blog for elementary music teachers and then also having a separate lead magnet to collect emails for those. And when you're collecting emails for them, one of the things that you can do is you can say you can put are you in Float as ConvertKit? What's your platform?
Speaker 2:I'm on MailChimp right now, but I am making preparations to switch to ConvertKit.
Speaker 1:Okay, so in ConvertKit for sure, just go ahead and set it up and ConvertKit there's a spot where you can have them put more information about themselves and it'll tag them. So I can give them like a checkbox or drop down menu and say I'm interested in receiving emails about, and they can check that box that says classroom management, elementary music resources. Right, so if they check both boxes they are immediately put on both lists. Okay, if they just check the one box about music resources, they're not put on the classroom management list and then you're able to kind of like segment and you have that overlapping audience. Once you have that overlapping audience, that's going to give you a really good idea of how big is this overlapping audience.
Speaker 1:Okay, I can also do things. I can also do the same thing for my intake form for the Gen Ed. There's also a chance that these people are interested in music resources. You can do something like I teach blank and you can have them check the box for what they teach. If they teach middle school, high school, just elementary classroom, like just whatever, you don't have to do anything with those texts, right, you just know they're a Gen Ed teacher. But if they check that music teacher box. They can go into your music teacher list.
Speaker 1:You can start to look at where is that overlap, how big is that overlap?
Speaker 1:And if it's a small overlap, that can kind of help to direct your marketing to say, okay, probably not going to be worth it for me to try to be both things to both groups of people right, just best to keep them separate.
Speaker 1:If you're noticing that you have a really large overlap, then that's going to be a good indicator for you that hey, it's probably not going to hurt me to market both on the same platform or to talk about both on the same platform.
Speaker 1:So, just watching the data and seeing what it tells you over the course of 2024, but then focusing your short-term marketing efforts on the resources and the market that's bringing in the most money, focusing maybe a little bit of your time on some of those long-term efforts for what you would ultimately like to do, until that starts to get to a point where you're like, ok, now it's worth my time to maybe have two Instagrams or maybe have two TikToks or maybe I can overlap them both because my audience is large enough and I have a better feel for what it is that I'm doing now and just kind of giving it a little bit of time and space to grow. Or maybe you say like I don't think I need TikTok for this. I don't think I need to be an influencer for this particular niche. I've got plenty of people who are on my email list. I can collaborate with other music teachers and I can just grow it in that way and not have to show up and be two different personalities, so to speak, every day.
Speaker 2:Really great advice. Thank you so much.
Speaker 1:Yeah, absolutely. So let's do something real quick. Let's take a look at your store, because I have a couple of ideas for something that I would like to pitch to you and just say, like if this were me, I would do this, but I also want to take a look at your store first, because I know that you've got two niches, so we could talk about some ways to maybe organize custom categories. If you haven't already done that, what kind of transition is that going to look like for your store when you're selling two different types of resources within the same store? And how can we focus on branding that business so it's creating one cohesive brand for the teacher who's coming in and they're not like turned off because whoa, I thought this was, you know, classroom management resources or wait a second, I thought this was music teacher resources, like that kind of thing. So if you're listening on podcasts, obviously you can't see the store, so I would encourage you to go watch this on YouTube. You'll find a link to this look at her store inside of the description and we will come back and we will do a little bit of a recap so that you can know what we talked about. Okay, let me share my screen. Okay, so we're back.
Speaker 1:We took a look at your store. We talked about some changes that you could make to your banner, with coming up with a cohesive brand statement to kind of pull everything together so that when Gen Ed teachers come in and when these music teachers come in, they both feel like they're in the right place. We also talked about taking a look at your custom categories and making sure and just sort it out so that if somebody clicks on, say, like a Halloween category they're and they're a Gen Ed teacher, they're not disappointed like, oh well, there's not anything there for me, it's just for music teachers. So maybe kind of creating a break in your custom categories where you have a section that's specifically for music teachers and then you have a section that's specifically for Gen Ed teachers, to kind of help them navigate through your store a little bit easier and make it more efficient for them to find products to put inside of their cart. The other thing that we talked about was just taking a look at your banners and your featured items and making sure that you're highlighting items inside of your store that are going to best align with where the majority of your traffic is coming from which, in your case, is gonna be the Gen Ed teachers right now. So again, if you wanna see the full look inside of her store, you can find a link to that down inside of the description. I definitely encourage you to watch that.
Speaker 1:But let's talk about a couple of other things for your business. I wouldn't normally say what I'm about to say to like the average person, but if getting into the teacher influencer space, getting into the TikTok world, getting into all of that, is high on your list for 2024. I have a suggestion for you, especially because you're brand new and you don't have a lot of products, so it would not cost you a lot of money to get this up and going. If it were me, I would create a Shopify store and put these resources in your own store and have an affiliate marketing program. You're shaking your head like you've thought about this before. Have you thought about this before?
Speaker 2:I have thought about this before and I've listened to your podcast about starting your Shopify store and I've done other research. I'm really glad that you brought this up. Let me tell you what my fear is. My fear is that I know when teachers buy off of TPT, they know what they're getting into. There's a certain level of understanding. Teachers understand that it's a digital product, which I know I can make that clear in my description on the Shopify store too, or on an Etsy store or whatever. But teachers understand I'm going to have to print this off on my own. That's my only hesitation about Shopify or Etsy or anything else which I'm not planning on doing Etsy but just as an example. I'm just nervous about it.
Speaker 1:Tell me more. Okay, so I can tell you that by now, I've had thousands of dollars in transactions on Shopify just within the last like eight weeks or so. Not once has anyone been confused. So for sure, like you, absolutely want to make sure they're making sure that it's a digital product. But the other thing is you can put disclaimers on your website. For sure you're going to be covered inside of your terms of use, inside of your billing, all of that. But they're also not paying for shipping. There's no shipping as soon as they're done. It's a download. I think that, in general, this is what teachers expect in the market. They're not expecting to. I mean, when was the last time that you, as a teacher, went to purchase a physical product for your classroom from someplace other than like Amazon or a music store, or?
Speaker 2:a conference or something.
Speaker 1:Yeah, yeah, I would not worry about that. But if you are worried about it, you could make that as part of your marketing. I wouldn't do a big part of your marketing because I don't think that it's going to be an issue for you, but you could say something like, hey, the great thing about this is that you just print this off and it's ready to go for tomorrow. Like there's no waiting, like you don't have to wait for this to get. Like just make it a part of your sales pitch. I think that's too. Very few people are even going to want that physical product because, again, they have to wait for it. I would not worry about that at all, but I would go ahead and do that. Set up that affiliate marketing program.
Speaker 1:I think that it would help substantially with getting other influencers to market your resources, because they're going to be getting some sort of a kickback from it and you're not having to pay them upfront for anything or having to do anything like that. There's not very many people doing this right now, at least not that I'm saying there's not a lot of people, so there's not a lot of tip for TAD. It's like, like I said again, it's like you have your resources on teachers, pay teachers. Most of the time, those influencers will start to create their own little resources to put on TPT, or they just don't really spend a lot of time advertising TPT products because they're not going to make any money from it, and so they might do it once in a blue moon. But yeah, if you have a way to give them kickback like, why not?
Speaker 2:Absolutely. I think that's a great idea. I'm really glad you brought that up. It has crossed my mind, but hearing you say that, yeah.
Speaker 1:I'm excited about that? Yeah, for sure, and I don't think it'll take you very long. You've got 16 products in your store. Just move those over. Even if you just wanted to do like, just to move the Gen Ed products over, right? Even if you just wanted to start with that, then it wouldn't take you hardly any time at all to get that Shopify store up and running.
Speaker 1:I know you've watched the podcast before. You've listened to the podcast before. Tyra Frederick's Shopify course. I think it's less than $100. It'll get you up and running really fast. Help you okay. Where do I put the digital downloads? How do I do all of that? It'll get you up and running pretty quickly. You can watch some YouTube videos, whatever you want to do. I would do that now, before you start all of your marketing, but then also before you create all of those new resources, and then it's a chore to get everything on. Any other questions for me, because we've talked about that hurdle of working within those two niches- yeah, I'm really excited about the surprise niche of just Gen Ed teachers.
Speaker 2:It's very clear from my own experience in the classroom and my teacher friends and what I see online teachers need classroom management strategies. Sometimes that's as simple as a fun brain break. I'll be the class party lady, Absolutely.
Speaker 2:Because, I know we all know that it's more than just a fun thing to do in school. We know that this is the carrot that is getting us through our afternoon so that kids can stay motivated in the classroom. There is a need to help teachers and provide those resources too. I'm really excited about the surprise turn that my shop is taking.
Speaker 1:Yeah, for sure, and that can also. That can always bleed over into that PD. That can be. One of the first professional developments that you do is classroom management in the elementary music classroom, Like just kind of pulling all of that together and then you're hitting a pretty wide section of your audience, or it could just be classroom management and then there's an additional little workshop for elementary, for music teachers, to help them like further incorporate those strategies within their classroom. And then you're pardon the expression like killing two birds with one stone. Like that way you're able to like hit the widest piece of your audience but then still really appeal to those teachers who are just like you roughing it in the elementary music space.
Speaker 2:So yeah, and I really appreciate your time today and you helping me through some of this, because I feel like not to say that my journey is special or anything, but I do feel like I'm on a little bit of a different journey than most sellers that I hear about, and I hear the advice over and over again, which is great advice Don't do anything else until you make 50 products, don't do anything else until you make 100 products. But and I think that's true most of the time except that I happen to have, I happen to find a product line that's working, and so that's why I've been focusing on marketing for this one or a couple of different product lines, because it's working for me. So I do, I think. I mean, product creation is going to be a big part of 2024 for me, but I haven't been able to take the same advice that I hear a lot of the time for other sellers, because I'm just on a little bit of a different journey, which has been very exciting and very fun, absolutely.
Speaker 1:And you're not alone.
Speaker 1:There are a lot of teachers who you know I've talked to you in the past where they started creating resources for one specific niche and then all of a sudden they got moved to another grade or they got moved to another subject and they're like, ok, how do I pull these two worlds together when I want to create resources for, say, stem but I was originally just in math Like how do I start to pull everything together?
Speaker 1:And it is hard, it is different and it makes it difficult to feel like how do I apply this advice in a way that's actually relevant to my own store and to my own journey? So I thank you so much for coming today and sharing your story, because I think that a lot of people are going to really benefit from hearing that, even just people who have two passions or two loves in the teaching industry and kind of want to pursue both. I think it's going to be really helpful to them too. So thank you so much, christa. Thank you. So, before we hop off, tell me where can listeners find you if they want to connect with you.
Speaker 2:On TPD. You can find me at Enharmonic Education. I'm also on Instagram, TikTok, Twitter and harmonic education. If you're looking for teacher professional development, you can see past conferences and workshops that I've done. Mostly, I'm geared towards elementary music teachers for my professional development at this time, but that is at Christajonesmusiccom and my name is spelled C-H-R-I-S-T-A.
Speaker 1:Christajonesmusiccom Awesome and we'll link to all of those down inside of the description. Thank you so much for being here, christa. Thank you, lauren, it's been a pleasure. Thank you for all of your help. Thanks so much for being here. If you enjoyed this, make sure to like it and subscribe, because we have a lot of coaching calls that we have done this year. They're all incredible and all talking about unique challenges that different TPD sellers face and also some of the unique, incredible things that they're doing really, really well that we can learn from them. So make sure that you are subscribing to this channel and that you like this video so that more people can find it, and I'm going to see you in the next video.