The Rebranded Teacher

Worth It Series: SEO Technology Tools

February 12, 2024 Lauren Fulton - The Rebranded Teacher Season 4 Episode 6
Worth It Series: SEO Technology Tools
The Rebranded Teacher
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The Rebranded Teacher
Worth It Series: SEO Technology Tools
Feb 12, 2024 Season 4 Episode 6
Lauren Fulton - The Rebranded Teacher

Unlock the full potential of your Teachers Pay Teachers storefront with insights from this week's deep dive into SEO tools tailored for the education marketplace. I discuss 4 popular SEO tools for Teachers Pay Teachers authors and am first joined by Jarett from Your Data Playbook to analyze the Keyword Finder tool, sharing how it can bridge the content you create with what teachers are actively looking to add to their classrooms. We also touch base with Colleen from Seller Spy, showcasing its capabilities to ensure  your products resonate with buyers right from the start.

By the episode's end, I'll have given you insight into 4 SEO tools and you will have a clearer understanding of the pros and cons of both Seller Spy and the Keyword Finder, which are within the same price point.

UberSuggest
https://neilpatel.com/ubersuggest/

Kristen Doyle's Website
https://kristendoyle.co/everything/

Your Data Playbook
Video Demo: https://youtu.be/NWbDMsuTopQ
https://www.yourdataplaybook.com/seo-tools

Seller Spy
Video Demo: https://youtu.be/kXryfnxoztM
https://sellerspy.co/

Show Notes Transcript Chapter Markers

Unlock the full potential of your Teachers Pay Teachers storefront with insights from this week's deep dive into SEO tools tailored for the education marketplace. I discuss 4 popular SEO tools for Teachers Pay Teachers authors and am first joined by Jarett from Your Data Playbook to analyze the Keyword Finder tool, sharing how it can bridge the content you create with what teachers are actively looking to add to their classrooms. We also touch base with Colleen from Seller Spy, showcasing its capabilities to ensure  your products resonate with buyers right from the start.

By the episode's end, I'll have given you insight into 4 SEO tools and you will have a clearer understanding of the pros and cons of both Seller Spy and the Keyword Finder, which are within the same price point.

UberSuggest
https://neilpatel.com/ubersuggest/

Kristen Doyle's Website
https://kristendoyle.co/everything/

Your Data Playbook
Video Demo: https://youtu.be/NWbDMsuTopQ
https://www.yourdataplaybook.com/seo-tools

Seller Spy
Video Demo: https://youtu.be/kXryfnxoztM
https://sellerspy.co/

Speaker 1:

Welcome to the rebranded teacher podcast. My name is Lauren Fulton. I'm a full-time teacher, author and seller on teachers, pay teachers and I help other teacher entrepreneurs grow their TPP businesses in a way that's purposeful and sustainable. So if you're looking for actionable, step-by-step ways to grow your business, or in the right place, let's get started.

Speaker 2:

Buckle up, you guys, because we have a big one today. Today we're talking about search engine optimization tools and support for search engine optimizing your resources. On teachers pay teachers. This was one that, when I put it out there that it was going to be doing it, I actually had people slip into my DMs, people who felt very strongly one way or another for like, oh, I love this tool or oh, tell people not to use these tools, that kind of thing. Multiple people reaching out to me with their very strong opinions about what I should say on the podcast and what I shouldn't say on the podcast. And well, first of all, I mean you guys know like I'm just going to say whatever I believe. But I would like to start off by reminding you guys, before we dive into all of this today, of what I said on last episode that whether or not something is worth it to you or is going to be beneficial for you and your business is extremely subjective. Something that might not be worth it to me because of the knowledge that I have or the expertise that I have in a certain area doesn't mean that it's not going to be beneficial for somebody else, but also someone's lack of knowledge in a certain area could mean that a tool is not beneficial for them because they don't really know how to utilize the tool right. So one of the things that, across the board, you need to know before we get started on these SEO tools and support is that if you don't know the basics of search engine optimization and I mean the basics of like how to string together keywords, how to figure out whether or not a keyword is something that you could possibly rank for on your own right, or how to know where to put those keywords, or anything like that If you don't know any of those basics, then most of these tools are not going to be useful for you. Okay, with the exception of one, with the exception of one tool, in fact, they could actually hurt you. Likewise, you're going to find that if you have a lot of experience with SEO you've seen a lot of success with optimizing your own resources you're probably going to find that a lot of these tools are not really necessary for you. There can be things that might be a waste of money for you, but I feel like there's a nice middle ground in there and there's definitely room for some of these tools and I can see how they can be useful to quite a large number of people and for different reasons.

Speaker 2:

Okay, so this is kind of a longer episode. We're going to talk about four tools and supports, and then I've brought in two guests to talk specifically about two of the more controversial ones. So the four that we're going to be talking about are Ubersuggest, kristen Doyle's, seo for teacher authors, your keyword finder from the creators of your data playbook and then Seller Spy, and so the last two I've actually brought in the creators, jared Voshey and then Colleen Swansy from Seller Spy, and they're going to be talking about their tools, and if you're watching this on YouTube, then you're going to be able to see a demo of those tools. If you're listening to this on the podcast, then you'll want to go over to YouTube if you want to learn more about those, and the YouTube version will have the walkthrough of these tools. But obviously you can't see these demonstrated on podcast. So the shortened version is here on the podcast, and if you want the longer version with the demos, then you'll want to go to YouTube for that.

Speaker 2:

But let's go ahead and let's start off by talking about number one. Number one is Ubersuggest. Fortunately, I have not heard this one be quite as popular as it was for a very long time. Like there was a. There was a portion of time where everybody was trying to use Ubersuggest not everybody, but there were a lot of people who were trying to use Ubersuggest to find keywords for their tbt resources. And the thing about Ubersuggest is that it's not a keyword finder for tbt, it's a keyword finder for your search engines, and how a user would search on Google is different from how they would search on tbt. And so I kept seeing, when I was auditing stores and like working with people in RTA rebranded teacher academy like I'm seeing these weird keywords that they're using and these really strange titles, and I'm like where did you get this from? Because it's not helping you out, like this is not helping you rank anywhere on tbt. And they were like oh, I use Ubersuggest to get these keywords. I'm like no, no, no, no, no, no, like we do not want to do that.

Speaker 2:

Okay, first I would say Ubersuggest has its place. It's great for finding keywords for your website, blog, things like that, anywhere where you would be really wanting traffic to come from Google or search engine. In terms of getting traffic on tbt, like buyers who are searching on tbt. You really do not want to use Ubersuggest for those keywords. This doesn't mean that it cannot be helpful at all, but you really need to know what you're doing and you need to know how to check to see if the keywords that it's suggesting are actually going to be useful and actually work on tbt. And you can't just blindly take keywords that are like oh, this is working, this would work for me According to Ubersuggest, and like put them on tbt, it's not going to work. It's kind of creates a little bit of a mess to either really really really need to know what you're doing. If you're trying to use Ubersuggest to generate keywords for you to for use on tbt or you need to just leave it alone, then that would be my advice on that.

Speaker 2:

Okay, the next one is not controversial at all, actually, and this is the only one that I have never tested for myself and that is SEO for teacher authors. It's a course by Kristen Doyle. I've heard nothing but good things about it, so in this course, she will teach you how to search engine optimize not only your products on tbt, but she also talks about SEO on your website, your blog, all of that stuff. So it's like complete SEO, like complete SEO package. What I will say on this one is that, in terms of first starting out because I talked to Kristen it's not I don't think that it's open right now, at the time of this recording, but it should be open whenever this podcast airs or pretty soon after, and I'll drop a link to that down below. But it's on the price your side for courses, and not that it's not worth every penny. That's definitely not what I mean. But the price that she gave me was just south of $500 for the course. So it's an investment, is what I'm saying.

Speaker 2:

This is not something where you're going to get like quick and dirty tips or like the very, very basics of SEO. This is definitely more of a deep dive into search engine optimization and you're that's what you're paying for is you're paying for a deep dive? From what I've heard, you'll get everything that you need out of it. I've never heard of anybody who's taken this course and regretted it. I've only heard positive things and this would be a really strong foundation, so you wouldn't be missing any information at all.

Speaker 2:

But it's definitely more of an investment and something that I know a lot of teacher authors can't afford straight out of the gate when they're first starting to learn about SEO and they're first trying to search engine optimize their resources. But is a really good tool. Like again, heard nothing but great things about it and Kristen is obviously amazing, but yeah, so this is one that would be a good tool and probably anybody's tool about to have, and no downsides. The only thing would be whether or not you're at a place in your business where you're able to make the investment for that course. Okay, so I'll drop a link for that down below and I would say that probably for no one this would be a waste of money. This would not be a waste of money for anyone. Okay, so her course is what I would call a support for SEO, and then now we are getting into some of the tools for SEO, so we suggest it would be an SEO tool, and then also the next to your keyword finder and seller spy would be really great for that.

Speaker 2:

So let's talk about your keyword finder first. Okay, so we're going to talk to Jared Voshe, who created, who is the creator of your keyword finder. He's going to share kind of the basics of what this tool is, what this tool does. And then we're going to hear from Colleen Swansy, who's going to be talking about seller spy and the basics of what her tool is and what her tool does, and then we'll come back together and I'll kind of give you my thoughts on both of those tools, kind of comparing them to each other and then giving you my opinions on those tools and whether or not they're going to be worth it for your business, based on my own experience with those particular tools. So let's go ahead and let's hear from Jared, and then we're going to hear from Colleen, and then I'll come back and I'll kind of do a little recap. If you're listening on podcast and you want to watch the demos for each of those tools, make sure and go check those out on YouTube. Hey, jared, how are you?

Speaker 4:

I'm wonderful, lauren. How are you? Thanks for having me.

Speaker 2:

I'm great, I'm super excited to talk to you about your keyword finder Before we dive into that.

Speaker 4:

Absolutely yeah, we're just I'm super excited to be here to be able to share with you. Thanks for the invite. I love talking data. I love talking keyword strategies, so it's a fun session for me to have. So thanks.

Speaker 2:

Yeah, absolutely. So. Tell everyone just a little bit about yourself and kind of what you do, what your background is, because this isn't your first tool for TPP sellers.

Speaker 4:

So my wife and I, beth, run a called your data playbook, so it's a membership that provides analytics, coaching and enablement for teacher sellers to unlock the value of their data.

Speaker 3:

Basically, what is the unlock mean?

Speaker 4:

is how do we take data and make it an asset that really drives business value for you, right, and so try to make it less intimidating and give you a tool you need to make more money and to continue to level up her story.

Speaker 4:

And my backgrounds in data. I'm coming from corporate background, but just started helping Beth with her store late at night when she was pregnant, and you know I was like, hey, you can make more money here, you can make more money there. And so my day to day at work was working with data, and so then I started doing that night with her. And then, a couple years later, here we are, learning your data playbook, whereas most call it YDP. We love enabling, empowering the teacher communities and the teachers, so that's what we're we're passionate about, and we believe everyone should have access, the ability to leverage their data to make better decisions and more money, ultimately, for their business.

Speaker 2:

I love it. So let's talk about your keyword finder tool. Tell us a little bit about it, what it does, kind of give us the perfect overview.

Speaker 4:

The purpose of a keyword tool is really to help in discovering keywords that are relevant for your business, right? The whole thing with keywords is they help match supply and demand. So if you think in a marketplace like the context of TPP, right, you're the supply, the teacher, teachers are the supply, they create products. And then keywords are really what are the bridge to help match the search with the demand side. And so what we do is we created a tool that shows you the top searches in terms of the popularity, and then also how challenging it is or how easy it will be to rank for that particular term. And then we show you if they're trending up or down over time. So we give a nice little timeline and then you can see some different filtering and options about hey, what's the most difficult or least difficult to rank for?

Speaker 4:

And another feature that we have is called first page reviews threshold. So basically, how many reviews will it take to actually hit the first page on search? So there's usually a threshold or a barrier. So if you have a product, for example, that's has 250 reviews, and that search term, let's say algebra, has, you know, on average 350 reviews on that first page, you probably won't be able to rank for that particular page on page one because you need about 100 more reviews, for example.

Speaker 4:

So we have different metrics or indices that we use to give you guidance, to know what you can and can't rank for that. Also, what's popular and what's trending.

Speaker 2:

I love that because then you're able to get all of that information kind of at a glance without going back into the TPT search engine over and over again. Okay now, what for this keyword? What if I add this you know additional keyword into your additional descriptor, into onto that root keyword? Would I be able to rank? Then you're not having to do that over and over again. You can kind of see everything at a glance. So I love that.

Speaker 2:

So, obviously, depending on what niche you're in, right? So I'm in middle school, high school, math, like I'm not going to want information on, you know, second grade worksheets or any all of those root keywords. I know that when you first sign up or, as you're a member, you can go in and you upload the keywords that you want to track. So let's say that I want to track the root keyword Pythagorean theorem. What kind of information would I be able to get from asking for or uploading that root keyword into the system? What kind of information am I going to get back and what am I going to be able to do with it?

Speaker 4:

Good question. So if you take that particular term and again it's something broad, so you think algebra, math, geometry, that really you want to start super broad, because what it's going to do is now we can query up to about a thousand keywords, right, so you want, so we'll give as many suggestions as possible that are related. So what root word in this case is broad, so it's going to give you all of the terms that are related to that particular term. So if you go to niche to narrow, then you're going to get less suggestions. So one thing is you can get up to thousands of suggestions back, right, and so that's key, so you'll get a lot of suggestions back, the more broad you go for root words and then you can see how popular.

Speaker 4:

So you can see how many people have searched for that particular term in the last 30 days, right? And then you can see if that term is, is it increasing over time? I mean, are more people searching for it right now versus last month, or is it actually in the client meeting? It's not. You know, during peak season when people are shopping for this the most. And then we also provide that what's called a popularity min and max Basically when is it most popular, and gives you a range.

Speaker 4:

So in this case, let's say the slowest demand month is about 800 searches and the highest demand is 20,000 searches. So you're going to get a range to see actually how big the market size is for that product. So is it worth it to make a product for this particular term or not? Right, so it helps you really gage how big that demand. Is it worth going after that? And then you get a popularity score. Basically says hey, from one to 100, how popular it is. 100 is. This term is really popular in the TPT universe. And then the rank difficulty is hey, how hard is it to rank on page one 100 being really hard, zero being super easy, and then the first big threshold review that I mentioned before.

Speaker 4:

So you get all of that just from submitting one particular route where you get all of that, and then you can see the trending popularity over time, like I mentioned, right.

Speaker 2:

So you're getting and not just for that one root keyword. I want to make sure that anyone who's listening it's kind of hard if you haven't seen it, which we're going to have you demo this in the YouTube version. So if you're listening on podcast, you'll be able to see this on YouTube and I encourage you to go watch it. But if you haven't seen it, you know, if you put in Pythagorean theorem, then it's going to generate a lot of different keywords from that one root keyword and you're getting to see the popularity ranking and I think you called it the difficulty ranking or the difficulty ranking for each one of those generated keywords from that main root keyword. You're getting a lot of different ideas and going to be able to kind of decide or decipher whether or not you would be able to rank for any of those keywords.

Speaker 4:

Yeah, I think the whole thing here the main three use cases that we see for people using this tool right now is really optimizing existing listings of. Hey, I'm using a term.

Speaker 4:

I'm using a term that maybe isn't as popular as I settled for a term that's not the most popular, I'm going to swap out and use a different keyword that's more popular that I can rank for. Or you know, like you're saying, new product creation, I'm going to create it. I identify this is emerging market. Oh hey, I didn't even know this. People were searching for this. I'm going to go and create a new product. Or actually, I have something that I can just tag for this. And then content planning. You know whether that's email, blogs, etc. So you can use this for a lot of that. Those are the main three use cases that we see right now when people are getting results from it.

Speaker 4:

And so a good example to think about is if you go and type in search on TPD, you see, like you know, collect, I think we're here, and you see the five suggestions that pop up. Those are keywords, right? Well, essentially what we're doing is going beyond that and beyond the veil there, like you're not limited and restricted to those five. We're going and we can actually get up to a thousand.

Speaker 4:

So if you were to imagine that, this the drop down screen for the search results. When you type in, you know, whatever term, imagine that list being a thousand long. So every time we query, that's how that's the maximum amount of results that we can pull from it.

Speaker 1:

I love that.

Speaker 2:

All right, that's awesome, so I'd love to see a video demonstration of this now and again. If you're if you're listening on podcast, you definitely want to go watch the YouTube version so that you can see this. But if you don't mind, if you share your screen with us and just kind of show us how this works. Hey, colleen, how are you doing today? I'm great. How are you, lauren? Good, I'm so excited to have you here and to talk about Seller Spy. Can I get a little closer? Look at it. Tell us about Seller Spy, like I know it's an SEO tool. Tell us about where this came from, why it started all that good stuff.

Speaker 3:

Well, it's kind of embarrassing how it started because really what happened is I had a TPT store and it was secondary to my main website, selling the products I sell, and I realized after a while that I wasn't missing like a huge keyword in most of my products. And as soon as I added it, I saw my sales like shoot up on TPT. I was like, how did I miss this? And, like you know, having a background in SEO, I was in like digital marketing I was kind of like really embarrassed.

Speaker 3:

So I started looking at to see if there were any tools for TPT and then obviously I fell on tons of different resources your resources and a lot of different podcasts and blogs and but I didn't find a one-stop shop tool. And that's kind of where I was like. It's kind of like scratch your own itch, where I decided to build it myself and I caught, you know, I put together a few different tools that I felt could be beneficial for people like me who are starting out in TPT might not know or have, like you know, that innate knowledge of how to craft a title or a description. So that's kind of how Seller Spy came about and really I wanted to help other sellers just get those first few sales in the door and really boost their confidence that they can make money on TPT. That's kind of how it started.

Speaker 2:

I love it. I love it. So I want you to show us Seller Spy. Kind of walk us through it, because it does a lot of different things. It has a lot of different features and I figured like who better to showcase the product than the person who created it, right? So if you don't mind, share your screen with us and just kind of show us a little bit about this. If you're listening on podcasts and you want to watch the demos for each of those tools, make sure and go check those out on YouTube. I was actually really impressed. Let's focus in on your keyword finder by your data playbook.

Speaker 2:

So there were many things that I loved about this particular tool. I really loved the calendar feature, or the planner portion of it, where it tells me when those keywords are going to be the most popular, what months they're going to be the most popular, can help me plan out my product creation and when I'm going to want to create which resources. If I'm creating a bunch of new resources. So if I have a topic or a keyword that's going to be more popular in May or in March, then it would be in October. Then I might want to create those resources at the very beginning of the year and then wait until later on in the year to create some of those resources that would be more popular in the fall. This also gives me a really good idea If I'm in product creation mode how to spread out and make sure that I have products that are going to be popular during multiple points of the year, and so I liked that aspect of it. There were a lot of really great ways that I could use that for product creation. It also gave me more keywords from a root keyword than sellers by did Not a whole lot more, but I really appreciated that, having more to choose from, and I also really loved seeing the monthly popularity trend to see whether or not that a particular keyword was moving up in popularity, staying the same, or if it was decreasing in popularity, just because that kind of helps whenever I'm choosing keywords to optimize those resources for the coming months.

Speaker 2:

Okay, so I really enjoyed those aspects of it. So overall, I would say that your keyword finder is a really great tool to support your existing knowledge of search engine optimization. So you do still need to understand how search engine optimization works, how to use those keywords, how to string them together, how to choose the appropriate one and what it all means before you can actually implement that successfully inside of your store. Okay, but I think it's a good support. Do I think that this is a necessary tool? No, I do not think that this is a necessary tool. I think it's a really cool tool. I think it could be really useful. I think it could be really helpful and certainly a lot of fun, but I do not think that this is a necessary tool in order to grow your business. Okay, I really don't see it that way at all and I don't think that it was designed to be that way either. So this is a really neat tool. It does a lot of amazing things, but it's not going to magically solve all of your SEO problems. You're not going to be able to sit down with this tool, pick four or five different keywords, stick them inside of your product and, knowing nothing about what you're doing, and all of a sudden, your resources just take off and start selling. It's not like that at all. So this is definitely something, in my opinion, that needs to be coupled with a solid knowledge of search engine optimization on TPT in order for it to work as it's intended to work inside of your business. The next thing would be like do I think it's a time-saving tool? And I would say yes and no.

Speaker 2:

I feel like sometimes these tools in particular can actually kind of distract us from what we're supposed to be doing. I would say that I can really see this tool as well as the next one that we're going to be talking about, seller Spy. I could see it being a distraction where you end up spending a lot of time like looking at data and looking at statistics and looking at keywords but then never actually like following up to see did these changes that I make, did they work for me? Are they actually improving? Am I actually getting more views from this? Is it actually working for me? Am I actually doing this efficiently, or am I just kind of wasting my time sitting around playing and looking at keywords? Or am I planning out all these products and looking and trying to gather all of ideas and actually never creating them?

Speaker 2:

So I can see that it could be a time-waster, but overall I can really see where this could be really beneficial, especially if you're anything like me, where sometimes I sit down and I know keywords, I know things that I could use, but sometimes I'm just in such a hurry that my mind kind of goes blank. I'm like I've got to update, like currently, right now I have over 100 resources that all need keyword updates inside of my store, and that's a big goal of mine for 2024, is to update all of those and so I can see where this tool would be really helpful, and I've used it a couple of times for this to give me several ideas for, okay, I need additional keywords. I know my main root keywords. I know the main title for my product. I know the main keywords that I'm using, but I also would like to have some additional ideas for different keywords that I could use to rank for other search terms that somebody might type into the search engine that are still relevant to my product, and I can see where this could be really helpful for that. Okay, so lots of ways that this could be useful for you and your business. As to whether or not it's gonna be worth it to you price-wise depends on where you're at and how much you're willing to spend, and whether or not you're actually willing to utilize the tool and put it into practice. Whether or not it's gonna be worth it for you knowledge-wise is gonna depend on how solid your understanding of SEO is, and you just gotta have those foundational elements in.

Speaker 2:

Okay, sellers Spy. So I actually really like Sellers Spy, and somebody actually reached out to me recently a friend of mine and said okay, like I'm curious about the keyword finder that YDP has. Would you say that it's worth it for this particular niche or is it only useful for, like, more broad niches? Right, I think it can be really useful. But one of the things that you might wanna do is you might wanna go and use Seller Spy's keyword generator, that free tool that they have. It certainly can't do anything that the everything that the full version of Seller Spy or your keyword finder can do, but it's a good starting place to kind of see and get an idea of whether or not you're going to get keywords returned back to you that are gonna be actually useful for you, right? So if you go and you type in a keyword for the keyword generator and it gives you like one or two back, like that's probably not gonna be very helpful for you in your niche, but just kind of play around with that free version and I think that that's a safe bet for most people. If you're having a hard time coming up with different keywords or you're having a difficult time figuring out what keywords to even use or start with, that free keyword generator tool can generate several different ideas for you, maybe help spark something that you hadn't thought of before, and it can be really useful for that. It's certainly not a waste of money. Could it be a waste of your time? Yeah, maybe so, but you're not gonna lose any money on it, and so that might be a good place to start if you're wanting to get an idea of how you could maybe utilize some of these tools in your business without having to spend any money.

Speaker 2:

Another couple of things that I really liked about Seller Spy was I like that there's an image reviewer. I liked that there was a description generator, which uses AI for that. So, basically, you're putting in information about your product, you're typing in those keywords that you found that you think that you can rank for, and then it's going to generate a product description for you, and this, I would say, is probably gonna be one of the more controversial things, but I do think it's really cool, and I think, for a lot of people, if you're really experienced with writing product descriptions, that this is gonna be something that's really unnecessary and you might be able to do a much better job on your own, or probably would be able to do a better job on your own, because you would be speaking specifically to your audience and targeting your audience. But if you struggle with writing product descriptions or you struggle with knowing where to place those keywords and make sure that they're all inside of your snippet all of that good stuff that description generator in the paid version can be really great. Same for keyword insights and your keyword explorer. I can see where this tool can be really helpful in helping you generate ideas and see it a glance Whether or not your product would be able to rank for those particular keywords.

Speaker 2:

As is, the thing about this is that a lot of people are gonna tell you like, well, you don't need these tools, and they're right. Like you don't need them. All of this information is simply information that's gleaned from the TPT search engine, so you can find all of that by just going to the TPT search engine. But where I find this to be really helpful is instead of me having to type in quadratic equations, factoring, quadratic equations, quadratic equations, activity, instead of having to type each and every single one of those in and see what the average ranking is for those products and try to see where my product might fit in on that first page for every single term that I'm typing in. I can get that idea at a glance for multiple different search terms and then narrow them down and then from there go over to TPT with some of my longer tail keywords. I can then take some of those keywords that I think okay, I could rank for that, like maybe quadratic formula, maybe I can rank for that.

Speaker 2:

Now let me go see where I would land with quadratic formula worksheet or quadratic formula activity, and kind of go and look at more of the specifics on TPT itself but get an idea right away of which ones are not gonna be worth it for me, which ones would be a waste of my time to try to rank for based on where my product is at right now, or which ones just don't have the popularity behind them and wouldn't really be worth using because not very many people are searching for them. So in conclusion, because both Sellerspy and your keyword finder, I think, are great tools, they're gonna be very similar price points. I would say that if you really believe that you're out of place in your business, that both of them would be effective for you, then I would say here are some kind of like pros cons for each one. So I personally really like the way that your keyword finder is laid out more than I like the way that Sellerspy is laid out, just because I get more information at a glance in one spot and I'm not having to go here and then here and then here and then here with the same keywords to get all the different pieces of information. But they're very similar in the kind of information that they're turning out.

Speaker 2:

I also really like, as I said before, that keyword planner that your keyword finder offers, showing the different months of the year where it's more popular and kind of whether or not it's increasing or decreasing in popularity. On the other side of that, with Sellerspy I really like the fact that I can type in any keyword right then and get information about it, whereas with root keywords for YDP or your data playbook or for your keyword finder, I really need to submit those in ahead of time and have to go through periodically and update them to get updated information, which isn't bad like it's not a bad thing, it's just different. So I do like the fact that I can, on a whim, quickly just type in a keyword into Sellerspy and get information back on it, whereas I'm not necessarily gonna be able to do that in your data playbook. I have to submit it, but I think the turnaround time is really quick, Like I put mine in one day and they were there like the very next day, and it may even be quicker than that, but that was just the next time that I checked. I also like with Sellerspy the product description generator. It's not necessarily something that I would use, but that would be a tool where I could see a lot of different people might utilize that. And this one isn't a big one because I can get the same information from TPT, but I did think it was interesting. The image reviewer that they have, where you can go there and you can type in the keyword that you're searching for and it shows you all on one page all of the different covers that show up on the first page for that. So I can get a really good idea, good feel for what type of covers are catching the buyer's eye in my niche and I can get an idea of that pretty quickly Again. I could still do that on TPT, so I can scroll on TPT and look there too.

Speaker 2:

So, at the end of the day, here's what I'm gonna say is that you definitely need basic search engine optimization knowledge. You really do need to understand how to search engine optimize your own resources. Do I necessarily think that you need to pay, you know, four or $500 for that? I think that there's a lot of really good information about search engine optimization and there are a lot of Sellers that are willing to help you for free. I know I've done a couple of podcasts or a couple of YouTube videos on search engine optimization. We also cover it in RTA. If you're inside of there, we cover it pretty in-depth. For TPT and you know RTA is, like at this time, like $39 a month.

Speaker 2:

There are other courses, I'm sure, and other memberships that cover search engine optimization, but if you're looking for one that's gonna be like the most comprehensive in terms of SEO for your website your blogging teachers, pay teachers, everything I really don't think that you could do any better.

Speaker 2:

You're gonna find better information than what Christendoril has to offer.

Speaker 2:

And then for Sellerspy and for your keyword finder, both of those are, I think, incredible tools that a TPT seller could have in their tool belt to help them, maybe search engine to optimize their resources a little bit faster or to maybe be a little bit more efficient, especially if you're having to batch search engine to optimize a lot of different resources, or if you have an evergreen resource or resource that would work all year round but you want to optimize it to make sure that it's picking up on trending keywords that are still relevant and applicable to your product, that I could see where that would come in really handy.

Speaker 2:

Okay, I know that this episode has been a little bit lengthy a lot lengthier than a lot of the other ones that we have, but this is one that I get a lot of questions about and I think that there are a lot of really cool tools. So hopefully you've gotten some insight into whether or not these tools or supports would be beneficial for you and for your business. You can find the links to all of them down inside of the description below. Thanks so much for being here, you guys. I'm gonna see you next week with the last worth of episode. We're gonna be talking about growth tools and kind of expansion tools for you and for your business. I'll see you guys right back here next week.

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